As a marketer the opportunities to connect with your customers have become much more varied. Customers interact with your business through different touchpoints. As a result you are managing multiple types of information and according data sets in several applications and platforms. While you are convinced that integrating all the capabilities required to deliver end-to-end experiences will largely improve the interactions with your customers, marketers nowadays are still struggling to connect the necessary dots.
Connecting experiences is one of the biggest challenges that companies will be facing in the coming years. That is why we strongly encourage you to start aligning your needs with the integration processes of your applications. It will limit data silos and support your unified omnichannel strategy. The ultimate target? A seamless customer experience across any channel, connected data and a 360° customer view. A view that will enable you to better understand and interact with your customers and build long-term customer relationships based on personalized experiences.
Join us for our lunch session on June 13th at Van der Valk Hotel Brussels Airport where we will offer you inspiration and provide you with with tactical use cases on how to achieve this goal.