As a marketer the opportunities to connect with your customers have become much more varied. Customers interact with your business through different touchpoints. As a result you are managing multiple types of information and according data sets in several applications and platforms. While you are convinced that integrating all the capabilities required to deliver end-to-end experiences will largely improve the interactions with your customers, marketers nowadays are still struggling to connect the necessary dots.


Connecting experiences is one of the biggest challenges that companies will be facing in the coming years. That is why we strongly encourage you to start aligning your needs with the integration processes of your applications. It will limit data silos and support your unified omnichannel strategy. The ultimate target? A seamless customer experience across any channel, connected data and a 360° customer view. A view that will enable you to better understand and interact with your customers and build long-term customer relationships based on personalized experiences.


Join us for our lunch session on June 13th at Van der Valk Hotel Brussels Airport where we will offer you inspiration and provide you with with tactical use cases on how to achieve this goal.

Program and registration

  • 10:30 - 11:00: Welcome
  • 11:00 - 11:25: The importance of creating digital synergy
    Paul Fennemore - Digital Transformation and Customer Experience Consultant - Sitecore

  • 11:25 - 11:45: Setting the scene: platforms and applications 
    Guy Biron - Sales Director - Sitecore
    Erna Kuc - Senior Account Executive Marketing Cloud - Salesforce

  • 11:45 - 12:30: Tactical use cases on connected experiences
    Thomas Danniau - Solution Lead - The Reference
    Mathieu Dhondt - Strategy Consultant - The Reference

  • 12:30 - 13:30: Lunch break

  • 13:30 - 14:00: Unlocking Sitecore's and Salesforce's integration capabilities 
    Arnaud Geyskens - Solution Lead - The Reference
    Kris Verheire - Solution Architect - The Reference

  • 14:00 - 14:30: Conclusion + Q&A
    Erna Kuc - Senior Account Executive Marketing Cloud - Salesforce

  • 14:30 - 15:00: Networking drink

Speakers

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Guy Biron

Sales Director (Sitecore)


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Thomas Danniau

Solution Lead (The Reference)

Kris Verheire small.jpg

Kris Verheire

Solution Architect (The Reference)


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Paul Fennemore

Digital Transformation and Customer Experience Consultant (Sitecore)

Mathieu Dhondt small.jpg

Mathieu Dhondt

Strategy consultant (The Reference)



Erna Kuc small.jpg

Erna Kuc

Senior Account Executive Marketing Cloud (Salesforce)

Arnaud Geyskens small.jpg

Arnaud Geyskens

Solution Lead (The Reference)
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The venue

Van der Valk Hotel Brussels Airport
Culliganlaan 4
1831 Machelen

From Antwerp: take the E19 towards Brussels. At the ring of Brussels (R0), follow Brussels Airport (Zaventem). Follow the motorway R0-E40 2 km, then take the A201 for 200 meters. Follow Diegem-Industrie for 240 meters and turn left onto the J. F. Kennedylaan. Then follow the Grensstraat for 35 meters and turn left onto the Culliganlaan. Here you will find Van der Valk Hotel Brussels Airport.

From Ghent: follow the E40 towards Brussels. In the ring follow the motorway R0-E19-E40 for 4 km. Then take the A201 for 200-meter.Follow Diegem-Industrie for 240 meters and turn left onto the J. F. Kennedylaan. Then follow the Grensstraat for 35 meters and turn left onto the Culliganlaan. Here you will find Van der Valk Hotel Brussels Airport.

How to get there