- 11:00 - 11:30: Welcome & Coffee
- 11:30 - 12:15: Customer expectations vs. customer experience by Lander Desmedt
Omni-channel is not about the cosy coffee corner experience, it’s about channel migration & channel switching to reach brand loyalty. Get the basics right to embrace an omni-channel marketing approach.
- 12:15 - 13:00: Improve your e-commerce marketing mix with a strong attribution model by Thomas Danniau
The concept of attribution is nothing new. However, with the explosive growth of online advertising and online channels, a last (non-direct) click attribution literally makes no sense. Enter: attribution modeling.
- 13:00 - 13:45: Customer case Thule by Dietmar Hagen Horn
The pace of change in retail has never been slower than today, means everything accelerates, consumers have all the power and buy whenever and wherever they want. Amazon & Co. put high pressure on the retail market and also most brands are on the move to establish direct customer relationships. The presentation shows how brands and retailers can use the power of Experience Commerce with personalized content and the innovation of Cloud & Cognitive to deliver great shopping experience to their customers and create long-lasting customer relationships.
- 13:45 - 14:30: Networking & drinks
Hugo van der Goesstraat 17A